Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis – Associated Press

Press release content from PR Newswire. The AP news staff was not involved in its creation.

NEW YORK, March 25, 2020 /PRNewswire/ — In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced today that they are partnering with leading digital and technology platforms, including Amazon, Apple, facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend the reach and impact of critical COVID-19 response messaging. From custom filters to emojis to influencer content, digital and technology partners are leveraging their tools to connect their audiences with life-saving messages to help slow the spread of the virus.

“We have seen the media industry come together time and time again to address the most critical issues facing our country, and the COVID-19 pandemic is no exception,” said Lisa Sherman, president & CEO of the Ad Council. “These digital and technology platforms have generously donated their talents and reach to empower millions of Americans to stay safe, informed and connected.”

This most recent announcement is part of the Ad Council’s ongoing response to the COVID-19 crisis, convening the country’s largest digital platforms and broadcast media networks to ensure the American public is receiving crucial and vetted information during this unprecedented time.

While each platform is providing customized support, the common goal is to drive audiences to www.coronavirus.gov, a centralized resource from HHS and the CDC, which includes up-to-date information on the COVID-19 crisis.


  • Amazon, Apple, facebook, Group Nine Media, Google, Pluto TV, Pinterest, TikTok, TrueX, WarnerMedia, Xandr and YOUTUBE are providing significant donated media space to run and amplify campaign assets, getting urgent messaging to audiences nationwide on the platforms they use daily.
  • Cadreon, EMX, a division of Engine Group, and The Trade Desk are building Private Marketplaces for publishers to donate media inventory. Acxiom, Crossix and Fluent are donating audience targeting segments through LiveRamp to help reach millennials and those who are at higher risk for COVID-19.
  • DoubleVerify and IAS are levering their ad blocking technologies to serve campaign messages across a breadth of publisher sites.


  • Popular talent – including Noah Cyrus, Taylor Bennet, Michelle Williams, Giannina Gibelli (“Love is Blind”), Shubham Goel (“The Circle”) and Joey Sasso (“The Circle”) – are starring in an upcoming PSA around social distancing. The new PSA, created in partnership with Pereira O’Dell, will be supported by donated media from facebook and Google/YouTube.


  • Pandora and its Studio Resonate audio creative consultancy will be creating custom audio assets that will run across Pandora and SoundCloud and be available for all media partners to download. This is in addition to donated media.
  • Reddit will be creating an interactive, custom campaign that will be supported by significant donated media, including its new “Trending Takeover” unit and a “Front Page Takeover.”
  • Snapchat will be featuring #AloneTogether creative throughout its platform. Snapchat reaches 90% of 13-24 year olds in the U.S. on a daily basis. The content will be featured in its new “Here for You” section of the app, which will include PSAs from health experts. Snapchat is also donating two custom filters, designed by Snap’s creative team, to encourage people to stay connected while they are at home practicing social distancing. This is in addition to donated media.
  • Twitter is developing a custom emoji for the Alone Together hashtag.
  • Verizon Media is donating substantial media and creating custom #AloneTogether content to be shared across social media and its ecosystem of brands, including Yahoo News, Yahoo Lifestyle, Huffington Post and In the Know.

Additional platforms joining the cause by creating custom content and donating media to help amplify critical COVID-19 information include Audiomack, Brat, Bustle Digital Group, Chegg, eBay, Genies, Gfycat, GumGum, IBM Weather, Insider Inc., Jebbit, Kahoot, Nextdoor, Philo, Samsung Ads, Teads, TubiTV, TuneIn, Twitch, Whisper and Zynga.


“We are always at our best when we respond to challenges as a community,” said Tara Walpert Levy, Vice President, Agency and Brand Solutions, Google and YOUTUBE. “Right now, helping people get the right information to stay healthy is more important than ever. We are proud to continue to support the work of the Ad Council and the industry and will keep doing everything we can to help people take care of themselves and their communities during this unprecedented time.”

“Pandora is honored to partner with the Ad Council to raise awareness of the COVID-19 crisis among the millions of Americans on our platform and beyond, leveraging the audio creative expertise of our Studio Resonate team,” said Steven Kritzman, SVP of sales at Pandora. “As the industry comes together in this unprecedented time of need, it’s more important than ever to support these critical messages to help slow the spread and save lives.”

“Public health officials have made clear how important it is that young people take this seriously — and that they have a key role to play in helping stop the spread,” said Jennifer Stout, VP of Global Public Policy at Snap Inc. “We are committed to helping Snapchatters do their part, by providing fact-based news and information from trusted sources on our content platform, along with creative tools and experiences that help raise awareness for our community to protect themselves, their loved ones and the greater public.”

The Ad Council

The Ad Council has a long history of creating life-saving public service communications in times of national crisis, starting in the organization’s earliest days during World War II to September 11th and natural disasters like Hurricane Katrina and Hurricane Sandy. Its deep relationships with media outlets, the creative community, issue experts and government leaders make the organization uniquely poised to quickly distribute life-saving information to millions of Americans.

The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and MARKETING to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels.

The Ad Council’s innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook and Twitter, and view the creative on YouTube.

View original content to download multimedia: http://www.prnewswire.com/news-releases/leading-digital-and-tech-platforms-join-ad-council-white-house-hhs-and-cdc-to-address-covid-19-crisis-301029731.html

SOURCE The Ad Council

467 Replies to “Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis – Associated Press”

  1. Pingback: viagra pills
  2. Pingback: viagra for sale
  3. Pingback: viagra alternative
  4. Pingback: viagra generic
  5. Greetings from Carolina! I’m bored to death at work so I decided to browse your blog on my iphone during lunch break. I really like the info you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, good site!

  6. when can a doctor perscribe viagra for pulmanory hypertension
    buy viagra no prescription viaonlinebuy.us purchase viagra
    if taking viagra how long to wait to take cialis

  7. Howdy! This article could not be written much better! Looking at this post reminds me of my previous roommate! He constantly kept preaching about this. I am going to forward this information to him. Fairly certain he will have a great read. Thank you for sharing!

  8. Pingback: droga5.net
  9. Hi there, I think your website could possibly be having internet browser compatibility problems. Whenever I take a look at your website in Safari, it looks fine however when opening in I.E., it’s got some overlapping issues. I merely wanted to give you a quick heads up! Aside from that, excellent website!

  10. To stalk and we all other the former ventricular that gain real cialis online from muscles nonetheless with however principal them and it is more run-of-the-mill histology in and a buffet and in there dialect right practical and they don’t identical expiry you are highest dupe dotty on the international. cialis coupon cvs Txyujp vpqsvu

  11. Heya i’m for the first time here. I came across this board and I in finding It truly helpful & it helped me out much. I hope to present something again and help others such as you helped me.

  12. I’m not sure where you are getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for excellent info I was looking for this information for my mission.

  13. Pingback: cialis online
  14. Pingback: viagra cheap
  15. Great post. I was checking constantly this blog and
    I’m impressed! Extremely useful info specially the last
    part 🙂 I care for such info a lot. I was seeking this particular information for a very long time.
    Thank you and best of luck. http://grassfed.us/

  16. Pingback: buy generic viagra
  17. Pingback: viagra generic
  18. The four oral exam PDE5 inhibitors commercially usable in the U.S.
    are Viagra (Viagra, Pfizer), Levitra (Levitra and Staxyn, Bayer/GlaxoSmithKline),
    tadalafil (Cialis, Eli Lilly), and a Thomas More newly approved drug, avanafil
    (Stendra, Vivus). The expansion of this family has allowed for
    greater tractability in prescribing founded on individual reception. http://lm360.us/

  19. You’ve made some decent points there. I checked on the internet to find out more about the issue and found most individuals will go along with your views on this site.

  20. Pingback: cialis generic
  21. Greetings! Very helpful advice in this particular post! It’s the little changes which will make the most significant changes. Many thanks for sharing!

  22. I have been surfing on-line greater than three hours as of late, yet I by no means found any interesting article like yours. It’s beautiful value enough for me. In my opinion, if all web owners and bloggers made just right content material as you probably did, the web will probably be much more useful than ever before.

  23. Pingback: otc viagra
  24. Wonderful article! That is the kind of info that should be shared across the web. Shame on Google for now not positioning this submit upper! Come on over and seek advice from my web site . Thanks =)

  25. Howdy! This article could not be written any better! Reading through this article reminds me of my previous roommate! He continually kept talking about this. I will forward this post to him. Pretty sure he will have a great read. Many thanks for sharing!

  26. how to get free samples of viagra online
    how to achieve an erection without viagra
    who is the lady wearing football jersey in the viagra commercial

  27. Pingback: rxtrust pharm
  28. Pingback: cialis results
  29. Pingback: viagra overdose
  30. Hi, I do think this is an excellent blog. I stumbledupon it 😉 I’m going to come back once again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

  31. Pingback: sildenafil generic
  32. Pingback: cialis 20mg canada
  33. Pingback: rx trust pharm
  34. Pingback: viagra online 25mg
  35. Pingback: cheapest ceftin
  36. Pingback: celexa 10mg uk
  37. Pingback: cost of viagra
  38. Pingback: cephalexin nz
  39. Pingback: slots real money
  40. Pingback: slot machines
  41. Pingback: slot machines
  42. Pingback: real money casino
  43. Pingback: best insurance car
  44. Pingback: car insurance usaa
  45. Pingback: e insurance auto
  46. Pingback: aarp car insurance
  47. Pingback: payday loans texas
  48. Pingback: cbd oil arthritis
  49. Pingback: buy cbd oil online
  50. Pingback: custom essays
  51. Pingback: write my papers
  52. Pingback: buy custom essays
  53. Pingback: clomid 25 mg uk
  54. Pingback: colchicine coupon
  55. Pingback: cialis england
  56. Pingback: coumadin 2mg price
  57. Pingback: cymbalta 60mg nz
  58. Pingback: depakote prices
  59. Pingback: diamox 250mg otc
  60. Pingback: differin 15g usa
  61. Pingback: geodon tablet
  62. Pingback: cheap hyzaar
  63. Pingback: buy imitrex
  64. Pingback: imodium 2mg uk
  65. Pingback: helpful hints
  66. Pingback: lamisil 250 mg nz
  67. Pingback: levaquin 250mg uk
  68. Pingback: cost of luvox 50mg
  69. Pingback: cheapest plaquenil
  70. Pingback: prevacid online
  71. Pingback: buy procardia 30mg
  72. Pingback: protonix prices
  73. Pingback: pulmicort online
  74. Pingback: buy reglan 10mg
  75. Pingback: cost of remeron
  76. Pingback: robaxin for sale
  77. Pingback: rogaine tablet
  78. Pingback: donepezil nz
  79. Pingback: anastrozole online

please let me know if you like my content